Today - A decade with the blog.

Picture: Nostalgia, a retro snapchat from the perfumcollection.
Photos from February 2004, long before Parfumistans blog
 was started 1 November 2006.  All the green ones above are still with me :-)
Photo: Parfumista (c)

This is a retrospective post. Today Parfumistans Blogg celebrates 10 years. It started as "Parfumistans Dagbok" (Parfumistans Diary) on the daily newspaper Expressen where it was possible for the readers to start up own blogs on the newspapers site. After six month I contacted the major swedish fashion magazines and the biggest of them, Damernas Värld, jumped at this opportunity. The website editor at the time proved to be interested in perfume, I doubt I would have my blogcolumn if this had not been the case. When she left and the there was a "site makeover" my blog was cleanad out for the benefit of blogs with broader content for example "Beauty" as a broader subject. Even today, six years after this (spring 2010), I can't find any specialized perfumeblog on the site. On the other hand, perfume is still not that big in Sweden even if the interest is growing and is far greater than ten years ago. In June 2010 the zenith of this perfumeblogging venture occurred (at least for the first half :-) as I was invited together with an expert from Swedens finest department store, NK, to talk about perfumes suitable for summer to the morning show in swedish television channel TV4. In October 2010 I moved to Blogspot and strarted to write in "swenglish" during 2012.

....as also these four
Photo. Parfumista (c)

Since then everything rolling on in the usual bloggingroutines writing on and sometimes two post in the weekend. I have found out which fragrancehouses I prefer to review fragrances from and mostly concentrate on them for full reviews. After so many years with perfume as a passion, I know which houses offerings generally suits me even if I certainly missing many good houses out there. Because of this non objektive selction of what is tested, most of my reviews are 4 or 5 rated and therefore I'm thinking of (but havn't decided yet) stop writing the rating figure as the selction is sort of biased from the start. A new experience During 2016 was that there has been a sort of writer's block during late winter, spring and summer but now finally the perfumespirits are back and some of the energy to write also. So this venture seems to continue, at least for a while.

Yours Parfumista

...the Hannae Mori is traded away since long...

PS: I'm painfully aware that I havn't checked the mail account which is linked to the blog for more than a year. Now I have to find the log in credentials and check the mail. I apologize if anyone  have mailed without response. There is no excuses but there are so many mails connected to first the mail at work, then the everyday household administration and probably because of that information overload, this maibox has been neglected :-(

...and so is the Trussardi  which I truly regret, the old formula
was a beautiful green, slight leathery chypre
Photo: Parfumista (c)