Burberry - My Burberry

Picture: My Burberry
Photo: PR Burberry (c)

The latest Burberry release My Burberry, a creation by Francis Kurkdjian, is refering to the Burberry icon, the trenchcoat. The ribbon on the falcon is also in the same fabric as the trench.

My Burberry starts urban, flowery, like the smell of flowers struggeling in the asphalt jungle a rainy and chilly day ie the perfect condition to wear the Burberry, or when it comes to me, even better a John Partridge waxed coat. The metallic rose and freesia is skillfully contrasted with notes that reminds me of wet asphalt and fumes. The severe freshness of geranium is also glimpsing by. The blend is grounded in a clean patchouli in the high-tech contemporary  category and there is a pleasant, musky tartness dominating the base. I suppose musk is also in the basenote as the longevity is very good, up to 24 hours. The sillage is medium and is surrounding the wearer with a comforting but in the sametime interesting aura. Perfect for autumn but could be worn any season in any place.

My Burberry is not the typical Kurkdijan dense flower blend. This is sort of a powerful translucence, contemporary, artifical (in a good way) and high tech. Since all the IFRA restrictions many fragrances became transparant, fleeting and with inferior lastingpower. Now it seems as the transparent cathegory has received more strength and power. I guess (I'm no expert) it has do to with the technological development of fragrancecomponents due to restrictions.

Picture:  Cara Delevingne and Kate Moss
fronting My Burberry
Photo: PR Burberry (c)

There are notes/accords in My Burberry which reminds me about some other pleasant fragrances, both british by the way. The first one is another Burberry favorite Burberry Body (swe), with variations Body Edt and Body Tender Edt the metallic rose and the texture, from Penhaglions Vaara which is a spicy floral oriental blend, the special refreshing fruity-spicy quince-note. Compared to Burberry Body, My Burberry is easier to wear (but not less intresting), Body is sort of a more difficult character. I've to confess that I fell hard for My Burberry, the fragrance is very versatile and comforting, in tune with its time. My Burberry is ageless in style which is  consciously or unconsciously reflected  in the campaign featuring top models of two generations: Cara Delevingne and Kate Moss. One of the best releases of 2014 taken both mainstream and niche segments in consideration. This will be a contemporary classic.

Rating: 5

Notes: Sweet Pea, bergamot, mandarin, geranium, freesia, quince, rose, patchouli