Puredistance - WHITE

Picture: Puredistance WHITE
Photo: PR Puredistance (c)

The idea of the new perfume WHITE  from the house of Puredistance is to create at perfume so Beautiful and positive that it gives the wearer an instant flow of happiness.  IMO Perfumer Antoine Lie and house founder/creative director Jan Ewoud Vos  have indeed succeeded in their mission to fullfill this idea. The process to create WHITE took over one year and probably this is a big part of the sucess, Puredistance never stresses new perfumes into the market, the creators take the time needed. Therefore the Puredistance line is one of the most solid lines in the market, there are no misses (so far) just solid, sophisticated, very high quality perfumes and I'm very fond of them all, can't choose a favorite as each fragrance suits different moods, styling and occassion. See my reviews of Black, Opardu, I, M and Antonia.

WHITE starts bright, transaprent and happy. My instant thought is the image of a daisy, a dried specimen of that little sunny flower was also included with the sample from Puredistance, a very good illustration to this scent. As WHITE dries down, flawless like an exquisite brilliant it becames thicker but never heavy in its texture. An excellent creamy smoothness appears and stays during the rest of the drydown, making WHITE very comforting to wear despite its elegant aura. WHITE is 
seamless blended and it's hard to pick up where on note start dominating and another take a step backwards. The notes are interacting, shaping a flowery veil anchored in a smooth top notch sandalwood, whitout any harsh or sharp edges, it's like the sandalwood is a part of the bouquet. There is a tonality of musk  wafting from the base of WHITE, a white, non-dirty musk which has no traces of  chemical,laundry. Instead it's deepens the accords and gives  bodies to the flowers. The musk also, together with the pleasant sweetness of tonka been and a minimalist patchouli, creates that special tart note which I  appreciate so much in complex floral compositions, in WHITE without the powdery aspect which the tart note also could be combined with. On my skin the tart musky accord especially highlighing the airy rose, pale yellow or pale pink if imagining a color, supported by some dry, slight fizzy, light earthy orris elements but without the orris carrotnote.



Picture: Picture: Puredistance full Collection
spring 2015
Photo: PR Puredistance (c)

WHITE is a sophisticated fragrance, surprisingly easy to wear taken its elegance and the expensive, high quality ingredients in to account. It would the perfect pefume for the bride of the coming swedish royal wedding in June, Sofia read this :-). WHITE is comforting and conveys a  happy mood and sunshine. Even if in style a spring/summer perfume WHITE has enough dept and genuine texture for pleasant  wearing year around. It's as timeless and versatile as for example Chanel No 22. The longevity is very good, 12h+ and a few small spritses from the samples is enough. WHITE is in perfume (extrait) strenght and therefore quite close to the wearer, even if distinct traces are recognizable for people around.

WHITE is so wellcrafted that it makes me considering selling off my less well crafted florals. Even if I like them as such, when compard to a fragrance as WHITE the chemical, harsh and laundry notes of especially some mainstream perfumes becomes quite obvious.

WHITE is for everyone who likes a delicate, flower boquet and will please those who like the  style of fragrances as for example Grossmith Amelia and  Floral Veil or the new Teo Cabanel Lace Garden.

Maybe a bit boring but the fact is that I already know WHITE will be one of my most liked pefumes of 2015. And it definitly has the potential to be THE number one of 2015. Beware Chanel Misia.

Rating: 5

Notes: May rose, tonka absolute, orris root, sandalwood, bergamot, musk, vetiver, patchouli.

The perfumed year 2012

Photo:Mr Parfumista (c)

Here we are again, another year has just accelerated away and unfortunately I think of 2012 as a year with much horror and fear in the world. But in the little world, the 2012 in Perfumeland, I think 2012 was a good year with many good releases and new findings when it comes to perfumes that suits me anyway. 2012 to me was above all two great perfumehouses:

* I became familiar with the great, high-quality perfumeline of Ramón Monegal, the spanish answer to Patricia de Nicolaï. Patricia a descendant to the Guerlains and Ramón a descendant to the Guerlains of Spain, the house of Myrurgia, both perfumers genuinely educated in the art & craft of perfumery and both starting their own perfume houses, free to create after their own ideas & noses. The Ramón Monegal line contains almost all variations of perfumery, and all with a personal twist. This line is a complete perfumewardrobe :-) and I'm really looking forward to additional creations during the coming years, I'm missing testing a new RM every second week :-). Luckily I have two more from the line internationally realeased 2012 to review that I have saved for 2013: Agar Musk and Cherry Musk. I'm also thrilled to test the special 2012 Christmas/New Years blend, a perfume that captures the essences of Ramón Monegals beautiful hometown Barcelona.

* I also finally get the beautiful perfumes of Puredistance and the launch of 2012, the classical styled Opardu was also my best fragrance of the year. The Puredistance is a sort of a perfumebrandbuildingconcept by the perfumeinterested, brandbuildingprofessional Jan Ewoud Vos. The house uses hired, well-known perfumers, Annie Buzantain for the female perfumes, I, Antonia and Opardu and Roja Dove for the masculine one, M. The concept seems to be very successful as the emotions conveyed are intimate, familiar, timeless understated elegance of high quality as if Puredistance already is classic house. The feeling of brandbuilding never occurs as in the case of the total contrast to Puredistance, the tiresome, so obvious brandbuildingconcept Byredo, oriented to anxious thirty-something urbanites.

As for the new perfumeyear 2013 I hope that the new EU legislation/self regulation of the industry (per 1/7) will not hit as hard as one can read from different initiated source; ie that many of the classics will not be recognizable anymore and that many fragrancehouses have to redo a great part of their fragranceportfolios. Therefore Dior with its critizised renaming of  the Miss Dior Cherie to the classical Miss Dior name probably has been in the forefront, they save the name and fill it with a content that will be compliant even after the new regulations becomes effective.

Puredistance - I

Picture: Puredistance I, elegant, white soft flowers.
Puredistance (c), all rights reserved.

The first feminine fragrance, properly named I, from Puredistance, is like a summery of the spirit of the fragrances of the house. Puredistance, with long time experienced perfumer Annie Buzantian as housenose (for the femine offerings anymay), is creating timeless elegant, chic and versatile fragrances which in the same time also feels contemprary. I is said to has first beeing created by the perfumer as a personal fragrance for herself and that it remains as one of her own favourites.

I opends up with watery, almost ozonic, mostly white blossom notes. Mr Parfumista says he is getting the olfactory image of a softer, smoother and much more elegant L’Eau d’Issey by Issey Miyake. Probably this is airy, and elegant fresh as the sea aura that surrounds the tamed and polite white blossoms that creates this impression.

As the development of I continues the blend gets light, fluffy, creamy and smells almost as a really exclusive sunscreen. The creamy white and also yellow flowers are fleeting soft and seemless within each other in the Annie Buzantian typical smooth and delicate way in handling flowers. In this stage Puredistance I reminds me of an elegant and smooth variation of Flora Bella from Lalique. Flora Bella also has this warm, almost tropical flowery quality with the clear air from the sea as a refreshing element. But I is rounder, gentler and much more elegant than the flamboyant Flora Bella. In the basenotes I gets less creamy even if some remians and the flowers appears somehow more distinctive, supported by a well balanced white musk combined with the fresh eartyness of vetiver and a hint of ambery depth. Overall there is something in the aura, texture and radiance of I that reminds me of a flowery counterpart to the beautiful airy, sealike, woody Bois Naufragé by Parfumerie Générale. I feels like the image of a beach on a tropical island with almost snowwhite sand on a sunny day with a totally clear, blue sky. Or the image of an elegant lady dressed in white.

I is a very feminine fragrance that adds pleasure and luxury to everyday. In the same time it is easy to wear and adds comfort and security to the wearer without beeing aggressive as a one of the “powerperfumes”. I have to admit hat it has taken some time for me to “get” I, 1,5 years to be exact (review in swedish from spring 2011 here). Not pleasing directly is often a sign of a complicated quality fragrance with many facets and the following indivdual interpretations of the scent. Even if, or probably because, I is not grundbreaking in style it’s a contemporary classic (despite the slight aquatic vibes that could be associated with the 1990s) that could easily qualify as a signature fragrance for a wearer that perfers a limited numbers of perfumes in her wardrobe. I is suitable for office, receptions but also an example of the perfect bridal perfume. A very versatile fragrance!

As all Puredistance fragrances, I is a perfume extrait and as such offer a discrete but definitly detectable sillage. A discreete trail is, under the right conditions, appearing after the wearer of I has left the room and when smelling this, one wonders from where this beautiful scent comes. The longevity is very good, about 24 h.

Rating: 5

Notes: Tangerine blossom, cassis, neroli bigarade, watery nuances,  

magnolia, rose, jasmine, parmenthia, mimosa, amber, vetiver, white musk.