Puredistance - WHITE

Picture: Puredistance WHITE
Photo: PR Puredistance (c)

The idea of the new perfume WHITE  from the house of Puredistance is to create at perfume so Beautiful and positive that it gives the wearer an instant flow of happiness.  IMO Perfumer Antoine Lie and house founder/creative director Jan Ewoud Vos  have indeed succeeded in their mission to fullfill this idea. The process to create WHITE took over one year and probably this is a big part of the sucess, Puredistance never stresses new perfumes into the market, the creators take the time needed. Therefore the Puredistance line is one of the most solid lines in the market, there are no misses (so far) just solid, sophisticated, very high quality perfumes and I'm very fond of them all, can't choose a favorite as each fragrance suits different moods, styling and occassion. See my reviews of Black, Opardu, I, M and Antonia.

WHITE starts bright, transaprent and happy. My instant thought is the image of a daisy, a dried specimen of that little sunny flower was also included with the sample from Puredistance, a very good illustration to this scent. As WHITE dries down, flawless like an exquisite brilliant it becames thicker but never heavy in its texture. An excellent creamy smoothness appears and stays during the rest of the drydown, making WHITE very comforting to wear despite its elegant aura. WHITE is 
seamless blended and it's hard to pick up where on note start dominating and another take a step backwards. The notes are interacting, shaping a flowery veil anchored in a smooth top notch sandalwood, whitout any harsh or sharp edges, it's like the sandalwood is a part of the bouquet. There is a tonality of musk  wafting from the base of WHITE, a white, non-dirty musk which has no traces of  chemical,laundry. Instead it's deepens the accords and gives  bodies to the flowers. The musk also, together with the pleasant sweetness of tonka been and a minimalist patchouli, creates that special tart note which I  appreciate so much in complex floral compositions, in WHITE without the powdery aspect which the tart note also could be combined with. On my skin the tart musky accord especially highlighing the airy rose, pale yellow or pale pink if imagining a color, supported by some dry, slight fizzy, light earthy orris elements but without the orris carrotnote.



Picture: Picture: Puredistance full Collection
spring 2015
Photo: PR Puredistance (c)

WHITE is a sophisticated fragrance, surprisingly easy to wear taken its elegance and the expensive, high quality ingredients in to account. It would the perfect pefume for the bride of the coming swedish royal wedding in June, Sofia read this :-). WHITE is comforting and conveys a  happy mood and sunshine. Even if in style a spring/summer perfume WHITE has enough dept and genuine texture for pleasant  wearing year around. It's as timeless and versatile as for example Chanel No 22. The longevity is very good, 12h+ and a few small spritses from the samples is enough. WHITE is in perfume (extrait) strenght and therefore quite close to the wearer, even if distinct traces are recognizable for people around.

WHITE is so wellcrafted that it makes me considering selling off my less well crafted florals. Even if I like them as such, when compard to a fragrance as WHITE the chemical, harsh and laundry notes of especially some mainstream perfumes becomes quite obvious.

WHITE is for everyone who likes a delicate, flower boquet and will please those who like the  style of fragrances as for example Grossmith Amelia and  Floral Veil or the new Teo Cabanel Lace Garden.

Maybe a bit boring but the fact is that I already know WHITE will be one of my most liked pefumes of 2015. And it definitly has the potential to be THE number one of 2015. Beware Chanel Misia.

Rating: 5

Notes: May rose, tonka absolute, orris root, sandalwood, bergamot, musk, vetiver, patchouli.