Jimmy Choo - Flash

Picture: Flash the latest Jimmy Choo release
Photo by Jimmy Choo (c)

As a longtime parfumista I shouldn't (of course) like Jimmy Choo latest fragrance Flash, but I have to confess, I really do like this mainstream release. Flash, created by experienced perfumer Christine Nagel, is a diluted and thin floral fragrance, so typical for a IFRA/EU compliant 2013 release even though, it has something appealing in its appearance. Maybe it's the contemporay interpreation of the cold white floral notes backed up by some light and spicy notes.

Flash starts flowery with a contemporary stripped down, cold tubereuse matched with a jasmine and a lily handled in the same way. The indolic, animalc notes are far away, and there is also no creamy aspects as for in example the lily dominated Baiser Volé from Cartier. Instead Flash has cold and clean and in the same time pleasant smelling flowers accentuated with a slight just recognizable note of frozen strawberries. The strawberrynote is not particular sweet, I percieve it as wellbalanced. Flash is quite linear in structure, but in the basenotes, some to the chilly impression, contrasing, light spicy, warmer notes appears as also a pleasant slight soapy note. Overall Flash is cold and the pale purple color of the juice is a perfect match to the feeling Flash intermediate: Its texture is like a pale, purple chiffon veil.

Flash is a very uplifting perfume, refreshing and even if pale, somehow distinctive. It's the perfect perfume for days when tired or even with a hang over. Flash is also a comfortable, non-offensive, office fragrance, versatile and a easy choice for days when not knowing what to wear. Flash will also be a good fragrance for spring. Despite Flash is representing the pale and almost bodyless structure of a modern mainstream, the longevity is almost 24h.

There is some similarities in style with the In the Garden of Good and Evil fragrances from ByKilian but Flash is more distinct, less fruity and maybe a bit sharper in edges but it definitly gives a greater value for the money. Another fragrance that strangely comes to my mind when wearing Flash in its basenotes is the transparant, smooth-spicy Rima XI from Carner Barcelona. It's probably the light spiciness just detectable in Flash that is the common link as also the chiffonlike texture of both frgrances even if the Rima XI veil is white where Flash is purple, Rima XI is not flowery at all to my nose. Those who like Prada Infusion deTubereuse could also like Flash.

Rating: 4 *)

*) Even if Flash doesn't reach a 5 rating in the overall assessement, Flash is a fragrance that I personally like very much regardless the overall rating

Notes: Strawberry, tangerine, pink pepper, tubereuse, jasmine, lily, heliothrope, white woods