Puredistance - I

Picture: Puredistance I, elegant, white soft flowers.
Puredistance (c), all rights reserved.

The first feminine fragrance, properly named I, from Puredistance, is like a summery of the spirit of the fragrances of the house. Puredistance, with long time experienced perfumer Annie Buzantian as housenose (for the femine offerings anymay), is creating timeless elegant, chic and versatile fragrances which in the same time also feels contemprary. I is said to has first beeing created by the perfumer as a personal fragrance for herself and that it remains as one of her own favourites.

I opends up with watery, almost ozonic, mostly white blossom notes. Mr Parfumista says he is getting the olfactory image of a softer, smoother and much more elegant L’Eau d’Issey by Issey Miyake. Probably this is airy, and elegant fresh as the sea aura that surrounds the tamed and polite white blossoms that creates this impression.

As the development of I continues the blend gets light, fluffy, creamy and smells almost as a really exclusive sunscreen. The creamy white and also yellow flowers are fleeting soft and seemless within each other in the Annie Buzantian typical smooth and delicate way in handling flowers. In this stage Puredistance I reminds me of an elegant and smooth variation of Flora Bella from Lalique. Flora Bella also has this warm, almost tropical flowery quality with the clear air from the sea as a refreshing element. But I is rounder, gentler and much more elegant than the flamboyant Flora Bella. In the basenotes I gets less creamy even if some remians and the flowers appears somehow more distinctive, supported by a well balanced white musk combined with the fresh eartyness of vetiver and a hint of ambery depth. Overall there is something in the aura, texture and radiance of I that reminds me of a flowery counterpart to the beautiful airy, sealike, woody Bois Naufragé by Parfumerie Générale. I feels like the image of a beach on a tropical island with almost snowwhite sand on a sunny day with a totally clear, blue sky. Or the image of an elegant lady dressed in white.

I is a very feminine fragrance that adds pleasure and luxury to everyday. In the same time it is easy to wear and adds comfort and security to the wearer without beeing aggressive as a one of the “powerperfumes”. I have to admit hat it has taken some time for me to “get” I, 1,5 years to be exact (review in swedish from spring 2011 here). Not pleasing directly is often a sign of a complicated quality fragrance with many facets and the following indivdual interpretations of the scent. Even if, or probably because, I is not grundbreaking in style it’s a contemporary classic (despite the slight aquatic vibes that could be associated with the 1990s) that could easily qualify as a signature fragrance for a wearer that perfers a limited numbers of perfumes in her wardrobe. I is suitable for office, receptions but also an example of the perfect bridal perfume. A very versatile fragrance!

As all Puredistance fragrances, I is a perfume extrait and as such offer a discrete but definitly detectable sillage. A discreete trail is, under the right conditions, appearing after the wearer of I has left the room and when smelling this, one wonders from where this beautiful scent comes. The longevity is very good, about 24 h.

Rating: 5

Notes: Tangerine blossom, cassis, neroli bigarade, watery nuances,  

magnolia, rose, jasmine, parmenthia, mimosa, amber, vetiver, white musk.