Impressions of Zlatan Ibrahimovic Myth Wood & Myth Bloom

Picture: Zlatan Ibrahimovic and
perfumer Olivier Pescheux sniffing their new releases
Myth Wood and Myth Bloom
Photo: PR Zlatan Ibrahimovic/Anna Malmberg (c)

Yesterday, visiting the local mall, there was a table exposing Zlatan Ibrahimovic's just launched fragrances Myth Wood and Myth Bloom and for once I stopped and sniffed.It's very rare I sniff a celebrity fragrance even if I'm claiming I'm not a perfumesnob. When it comes to Zlatan, he is of course not "just another celebrity" for a swede, he's after all the greatest footbollplayer this country has produced so far. And his partner Helena (who was an entrepeneaur and businesswomen long before she met Zlatan) has a great taste for fashion...

The Myth fragrances, according to the marketingbuzz, are inspired from the nature and myths of Sweden. Zlatan wanted to capture the scents from where he feel most at home, in the swedish nature where he gets peace and quiet. Perfumer Olivier Pescheaux was visitning Sweden around Midsummer 2016 to collect scents from the nature, the forests, meadows and from the archipelago with it's barren woods and vegetation. Then (I guess) headspace technology was used to transform the scents into the perfumers palette. My impressions comes from sniffing scentstripes with Myth Wood and Myth Bloom + two squeezes on skin of the female Myth Bloom.

Myth Wood starts quite common like a contemproary light, bright aromatic woody fragrance with a tangy fresh element, probably the grapefruit. Later some pine and blond woody notes steps forward to my nose also a note of beewax is fully evident even if not mentioned in the notelist. The lavander is not that evident but acting as a contrast to the woodyness. I can't smell the moss as a separate ingredient but the forestinspiered aura of the  fragrance contains a fresh, moisty, mossy element. Myth Wood is much more interesting in what's left on the scentstripe after almost a day than the more ordinary opening. A fragrance that comes to my mind when sniffing Myth Wood is Maria Candida Gentile Gershwin but without the incensenote in the latter. The aura and woody brightness, the calmness of the fragrance, also have something in common with Lankaran Forest from the same house.

Myth Bloom is a bright, pink rose with different companions than the usual example from the genre. The shamrock and especially the appleblossom are clearly detectable, contributing to the wild rose in a partly different direction. There is also an almost peachy note apperant, probably the result of the mix of the flowers. The woods are Scandinavian blond and bright, cedar balances the woody mix just right,   it doesn't becomes sharp or smelling like pencilshavings. There are also elements of hay and hints of the pleasant beewaxnote in Myth Wood. When sniffing Myth Bloom one of my first impressons was that this is amost UNUM Rosa Nigra and as logical result of that I also smell a connection to Burberry Body.

My findings from this brief evalution is that I like both fragrances very much. When it comes to Myth Wood the next step is to test it on my own skin as I think it's unisex from sniffing the scentstripe. When it comes to Myth Bloom I'm tempted to go for a bottle. And at last: Does the fragrances capture the scents of Sweden? Yes in some ways, it captures the spirit (in a chemical way of course) of the nature in summer, Bloom gives me associations to a Midsummer meadow and Wood has elements of the archipelago. Somehow I also come to think of Russia when smelling Wood. Maybe it's the beewaxnote and something that is similar to the olfactory picture of gentle incense in a wooden church in northen Russia, a picture I also experiences when smelling Commes de Garcons Zagorsk even if the fragrances smells different as a whole.