måndag 31 december 2012

The perfumed year 2012

Photo:Mr Parfumista (c)

Here we are again, another year has just accelerated away and unfortunately I think of 2012 as a year with much horror and fear in the world. But in the little world, the 2012 in Perfumeland, I think 2012 was a good year with many good releases and new findings when it comes to perfumes that suits me anyway. 2012 to me was above all two great perfumehouses:

* I became familiar with the great, high-quality perfumeline of Ramón Monegal, the spanish answer to Patricia de Nicolaï. Patricia a descendant to the Guerlains and Ramón a descendant to the Guerlains of Spain, the house of Myrurgia, both perfumers genuinely educated in the art & craft of perfumery and both starting their own perfume houses, free to create after their own ideas & noses. The Ramón Monegal line contains almost all variations of perfumery, and all with a personal twist. This line is a complete perfumewardrobe :-) and I'm really looking forward to additional creations during the coming years, I'm missing testing a new RM every second week :-). Luckily I have two more from the line internationally realeased 2012 to review that I have saved for 2013: Agar Musk and Cherry Musk. I'm also thrilled to test the special 2012 Christmas/New Years blend, a perfume that captures the essences of Ramón Monegals beautiful hometown Barcelona.

* I also finally get the beautiful perfumes of Puredistance and the launch of 2012, the classical styled Opardu was also my best fragrance of the year. The Puredistance is a sort of a perfumebrandbuildingconcept by the perfumeinterested, brandbuildingprofessional Jan Ewoud Vos. The house uses hired, well-known perfumers, Annie Buzantain for the female perfumes, IAntonia and Opardu and Roja Dove for the masculine one, M. The concept seems to be very successful as the emotions conveyed are intimate, familiar, timeless understated elegance of high quality as if Puredistance already is classic house. The feeling of brandbuilding never occurs as in the case of the total contrast to Puredistance, the tiresome, so obvious brandbuildingconcept Byredo, oriented to anxious thirty-something urbanites.

As for the new perfumeyear 2013 I hope that the new EU legislation/self regulation of the industry (per 1/7) will not hit as hard as one can read from different initiated source; ie that many of the classics will not be recognizable anymore and that many fragrancehouses have to redo a great part of their fragranceportfolios. Therefore Dior with its critizised renaming of  the Miss Dior Cherie to the classical Miss Dior name probably has been in the forefront, they save the name and fill it with a content that will be compliant even after the new regulations becomes effective.

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