söndag 4 oktober 2020

Puredistance - Rubikona



Picture: Rubikona a mulitfacetted, glowing gem
Drawing: PR Puredistance (c)


Rubikona from the luxurious perfumehouse Puredistance: I've craved for this perfume since I got information about the release about a year ago. Why did it attract me far in advance? 

- The description promised a contemporary but retro chypre,
- From my favorite perfumehouse Puredistance, always reliable when it comes to quality and imaginative perfume concepts.
- Created by one of my favorite perfumers Cécile Zarokian.
- The teaser of the coming presentation in elegant ruby red, which now is realized from the flacons to the images and drawings of the Rubikona women.

In October 15 2020,  Rubikona finally will be launched and thanks to the founder of Puredistance Jan Ewoud Vos,  I've tested it. Does the perfume (extrait 28% perfumeoil) live up to my high expectations? Yes it really does, it exceeds them by far. This is the best constructed perfume I've tested for years, there are so many layers and also facetts within each layer of the perfume, a real mulitfacetted gem, the inspiration from the glowing ruby is spot on. Rubikona is now my No 1 favorite from Puredistance.

Picture: The chic Rubikona Extrait
Photo: PR Puredistance (c)

The opening of Rubikona is très chic with an elegant blended citric dominated accord (which doesn't smell like citrus) of bergamot, mandarin and surprisingly grapefruit. There is absolutely no traces of the often almost acrid impression that grapefruitnote can provoke. When Rubikona first hit my skin,  I for a short while, can smell a note that reminds me  of  lilac slightly reinforced by aniseed and I come to think of another great perfume from  Puredistance - Opardu

The following overall warm, but still in some aspects almost chilly and refreshing dry down, is very wellblended. The indivdual notes doesn't stand out, they cooperate in well crafted accords to an experience far greater than Rubikonas different parts. In the heart there are mixed elegant creamy flowers reinforced by soft mossy and woody notes balancing the fragrance, creating an overall dry texture. In the basenotes there is a creaminess in the dryness and  something fleeting by that reminds me of a smooth and gentle edition of accords from Robert Piguet Bandit.  When it comes to the warmth of Rubikona, I can imagine and almost visualize, it coming from the intense glow of the gemstone and the contrasting chiliness I perceive reminds me that after all, the ruby as material is a cold mineral. When compared to Cécile Zarokians other great creation for Puredistance the oriental, warm as the sand in the desert,  Sheiduna, which to me is warm-warm in apperance, Rubikona is cold-warm.

Even if Rubikona is a contemporary chypre it not at all features the typical, a bit sweet patchouli musk base, which is quite pleasant but standard in the so called noveau chypres.  There is patchouli and musk in Rubikonas baseenotes for sure but so wellblended that it's almost impossible to pick up the indivdual notes. The texture of Rubikona is dry and transparent

Picture: The elegant sprit of Rubikona
Drawing: PR Puredistance (c)


in apperance, and manages to creat the impression of an elegant, retro flowery-green chypre in a contemporary form. I come to think of the great chypres from the late 70s and 80s but not dense, animalic, bold and intrusive as many of them. When comparing Rubikona to the other chypre of  the Puredistance line, the elegant  Warszawa , the latter represent another sub-group of chypres; the dark fruity one (think Guerlain Mitsouko, Rochas Femme, YSL Yvresse). Rubikona is from the brighter floral sometimes green sub group (think Esteé Lauder Knowing and  Private Collection (original), Trussardi Femme (80s original)).

When wearing Rubikona images pops up from memory, inducing and triggering scentmemories is one sign for a real intriguing perfume. In this case a ceratin light pink lipbalm in a black metal tube with white cap and screw mechanism which I (and also a friend who had exactly the same association when she smelled Rubikona) were wearing in school in the late 70s and early 80s. Can't remember the name of it and when thinking of this lip balm, I can still clearly visualize the place around the corner where I put this lip balm on before entering the schoolbuilding. When it comes to fragrances from the past, there are for example elements that reminds my friend of the fresh, green Private Collection, me of the green mossy YSL Y.  My friend was also reminded of the powerful Giorgio Beverly Hills (in a positive way she emphasized, don't be scared from this association, Rubikona is not smelling similar, they just somehow share the positive, warm, sunny and shining spirit). Also something from Montana Parfum de Peau stripped of the animalic notes, comes to my mind. The fragrance Rubikona reminds me most of (up to this day at least) is the warm and elegant  Hérmes 24 Faubourg.  
To summarize my overall impressions: Rubikona as a concept, reminds me of a contemporary, transparent, less bold  and not dense interpreation of the great  floral and floral-green chypres of the 70s-80s. 

Rubikona is elegant and chic, suitable for daytime wear and also for the evening, even if Warszawa (of the Puredistance chypres ) IMHO is more of the evening type of perfume. To me Rubikona is leaning more to the feminine side even if the refreshing, dry, mossy, woody elements also make it suitable for brave men. Sillage is medium and longevity about 12h.

Rubikona will be the perfect Christmas gift of 2020 to all lovers of real chypres. Even if no oakmoss is mentioned among the ingredients, this masterful blend itself, creates a light touch of it. From my point of view, this is a timeless perfume  that will stand the test of time, a future classic. 

Rating: 5+

Notes: Grapefruit, bergamot, mandarin, rose, iris, ylang-ylang, clove, orange blossom, creamy notes, patchouli, cedarwood, musk, vanilla, solar notes


Picture: Rubikona  avaible in three
different sizes: 17.5 ml, 60 and 100 ml
Photo: PR Puredistance (c)


Thanks to Puredistance Jan Ewoud Vos & team for the opportunity to try this gem.

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